The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big DifferenceThe tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon,

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Binding Type: Paperback
Publisher: Back Bay Books
Published: 01/07/2002
ISBN: 9780316346627
Pages: 304
Weight: 0.65lbs
Size: 8.10h x 5.40w x 0.90d

Review Citations: Entertainment Weekly 01/18/2002 pg. 73
New York Times 01/06/2002 pg. 20
Booksense '76 Mar/Apr 2002 03/01/2002 pg. 1
Kliatt 05/01/2002 pg. 38
Black Issues Book Review 07/01/2005 pg. 23
Black Issues Book Review 11/01/2005 pg. 36

Accelerated Reader Quiz #/Name: 149589 / Tipping Point: How Little Things Can Make a Big Difference
Reading Level: 9.1 / Interest Level: Upper Grade / Point Value: 15